Super Bowl Commercial
By utilizing the innovative Smart Park feature in the new Hyundai Sonata, we infused both the vehicle and the feature with an award-winning personality. This approach, with a distinctive "Bostian Accent," added humor and charm, extending across the entire website for a comprehensive user experience.
To address the challenge of explaining "Remote Smart Parking Assist," we introduced the term 'Smaht Pahk.' This playful abbreviation effectively conveyed the technology's essence with a touch of amusement, leaving a lasting impact. By drawing from a beloved regional accent, we achieved a memorable and engaging way to introduce this groundbreaking technology.