Google just began the their new shopping experience with Google Express. Creating new advertisement pieces for Google Express was a new exciting challenge. My responsibilities includes being in charge of a design team that over sees the concept and creative development of Google’s advertising collateral. Collaborating with Google designers, developers and project managers to the ideas come to life in a unique way. Accountable for templates, ads and other designs are on brand with Google’s brand guidelines.
1 Million visitors per day
This was a new marketing and advertisement campaign for Google with Google Express. They needed to reach out to more consumers and spread the word about this new platform. Directing a small team I was able to create multiple templates for Google Express to follow to create and implement these dynamic ads. We reached a variety of categories from Home & Garden to Beauty Essentials to Shopping Deals, we created templates that could fit all!
Categories: Design, Art Direction, Advertisement