Smaht Pahk

Working on Hyundai’s 2020 Super Bowl commercial turned out to be a campaign that was wicked smaht! Having a talented team that believed in making this project not only unique but fun and funny helped make this so successful. Having big names like Chris Evans, John Krasinski, Rachel Dratch, and David “Big Papi” Ortiz react to one of the Sonata’s newest and smartest features: Remote Smart Parking Assist created such a great tone to allow us to take the idea even further. Once you made it to Hyundai’s website, you were immediately greeted with a teaser that would introduce our spot followed by our special Sonata page that allowed users to get the full Boston experience. Then on the page you had the opportunity to consume all the new Sonata information in “plain English” or in the “Boston way.” All it took was one click and you were right there with Chris, John, and Rachel in Boston!


One of the best executed Super Bowl campaigns I have seen in a while!CHRIS MARTIN