Smaht Pahk

Using the new Smart Park feature on the new Hyundai Sonata gave us the opportunity to give not only the car but this feature a whole new award winning personality. We were able to give this Super Bowl campaign a, “Bostian Accent.” With this humor we were able to use it through out the website as well so the users got a 360 experience.


One of the best executed Super Bowl campaigns I have seen in a while!CHRIS MARTIN