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How did we do it?

In the rapidly evolving landscape of health technology, Cue Health has emerged as a pioneer, particularly in the wake of the pandemic. As the world transitioned from crisis management to a new normal, Cue Health seized the opportunity to reinvent its business model, shifting focus from a primarily enterprise-based approach to a direct-to-consumer strategy. This case study delves into the transformative journey of Cue Health, highlighting two significant projects that underscore our commitment to innovation and user-centric design.

Key Changes


My mission is to bridge the gap between groundbreaking technology and user-centric design, revolutionizing healthcare experiences for businesses and professionals. I’ve spearheaded solutions that tackle complex challenges, such as streamlining user workflows and enhancing interface intuitiveness. By meticulously optimizing our platform’s design, I’ve amplified user happiness and ease, empowering healthcare providers with an intuitive, visually engaging interface that simplifies complex diagnostics and fosters seamless interactions, ultimately transforming the way healthcare is delivered and experienced.