Cue Health Redesign
Cue simplifies health management with tests covering sexual health, women's health, food sensitivities, heart health, and more. These tests are followed by consultations and quick treatment delivery, all done from home. Cue aims to redefine health management by making diagnostic testing accessible to everyone, anytime, anywhere. At Cue, I worked on streamlining their platform and creating a consistent design across their app, website, and backend systems. This resulted in a new design system with ADA-compliant colors, typography, icons, and components, speeding up the design process. Our user-focused approach led us to rethink our main users and redesign the brand website's homepage for a straightforward purchasing journey.
How did we do it?
In the rapidly evolving landscape of health technology, Cue Health has emerged as a pioneer, particularly in the wake of the pandemic. As the world transitioned from crisis management to a new normal, Cue Health seized the opportunity to reinvent its business model, shifting focus from a primarily enterprise-based approach to a direct-to-consumer strategy. This case study delves into the transformative journey of Cue Health, highlighting two significant projects that underscore our commitment to innovation and user-centric design.
Key Changes
- Implement a guided treatment recommendation process, minimizing emphasis on Product Detail Page (PDP) choices.
- Advance account creation in the flow and position the questionnaire earlier to reduce friction and increase engagement based on data insights.
- Introduce a new Product Listing Page (PLP) layout emphasizing storytelling to enhance trust and decrease cognitive load.
- Simplify the login page by reducing unnecessary options for a more user-friendly experience.
B2B & HCP
My mission is to bridge the gap between groundbreaking technology and user-centric design, revolutionizing healthcare experiences for businesses and professionals. I’ve spearheaded solutions that tackle complex challenges, such as streamlining user workflows and enhancing interface intuitiveness. By meticulously optimizing our platform’s design, I’ve amplified user happiness and ease, empowering healthcare providers with an intuitive, visually engaging interface that simplifies complex diagnostics and fosters seamless interactions, ultimately transforming the way healthcare is delivered and experienced.
